Your business has grown. The way it operates has not.

ProductBlu helps founder-led B2B technology businesses find what’s actually broken, and fix what keeps coming back to them.

Business problems first. Technology second.

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Everything routes back to the founder.

You built the business. Why are you still the escalation point?

You hired the team. You added the software. You documented the process. Maybe you even tried automation. And yet decisions, exceptions and recurring problems still make their way back to you.

That’s usually not a people problem. And it’s not automatically a technology problem. It’s often an operating problem.

We don’t start with a solution. We start with the problem.

Diagnose

We identify the real constraint and map how work and decisions currently move through the business.

Redesign

We redesign the underlying workflow, ownership and decision-making.

Implement

We work with your team to put the fix into operation.

Technology, automation and AI may be part of the answer. They just aren’t where we start.

Ways to work with ProductBlu

Focused diagnostic

Find what’s actually broken

A focused diagnostic for founders who know something isn’t working but aren’t sure what is really causing it.

Root-cause analysis • Current-state workflow & decision map • Prioritized roadmap

12 weeks

Fix what’s actually broken

A 12-week diagnosis-to-implementation engagement focused on one significant operational constraint.

Diagnose • Map • Redesign • Implement • Measure & sustain

4 months+

Complete operating system redesign

A structured 4-month+ transformation for businesses facing interconnected operational problems across functions.

Cross-functional diagnosis • Redesigned operating model • Technology/automation/AI direction • Implementation roadmap

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10+ years improving how businesses, products and teams work.

Experience across B2B technology, fintech, e-commerce, hospitality and manufacturing, combining product thinking, operational improvement and technology strategy.

20%operational efficiency improvement

40%increase in transaction volume

25%increase in revenue

90%reduction in chargeback issues

I’m Nike Adebanjo.

I’m an operations and technology transformation consultant with 10+ years of experience helping businesses improve how their products, processes and teams work.

My approach always starts with understanding the business problem.

It combines product thinking, operational improvement and technology strategy. I’ve worked across B2B technology, fintech, e-commerce, hospitality and manufacturing, leading initiatives that improved efficiency, revenue, transaction volume, customer experience and operational performance.

linkedin.com/in/nikeadebanjo

Let’s find what’s actually broken.

If your business has grown but too many decisions, problems or exceptions still come back to you, let’s talk about what’s really causing it.

Book a Discovery Call